TAMPA, Fla. — Super Bowl XLIII in Tampa had the potential to be a true shot in the arm for limousine operators and transportation companies in the Tampa and Orlando metro markets.
But as the big game approached, events began to vanish. Playboy and Sports Illustrated canceled their annual parties while many corporate events were scaled down. The economic downturn was extending its reach to America’s favorite pastime.
So with all of the festivities now over, how exactly did the event turn out for operators?
Marcos Lopez, owner of Tampa-based Embassy Limousines and Sedan Service, said the Super Bowl was an overwhelming success. Lopez normally runs 19 vehicles in his fleet. He supplemented it with six additional rented SUVs and brought in 13 additional vehicles from out of town affiliates (Ft. Lauderdale and Orlando).
“We went after the corporate business early and got a good portion of our business months before the event,” explained Lopez. “The Super Bowl hasn’t been a stretch limousine event in the past couple of years. Stretch limousines were the last thing for us to book. The corporate.......>>>
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