Own a Taxi Firm in Florida? Think About Third Party Advertising
By JC
Florida is a pretty big State so you would think there is plenty of business to go around if you own a taxi company. However, for those of you that don’t know, this is a highly competitive market! Cities like Orlando, Tampa, Miami and a host of others are all massive tourist attractions and many thousands of people pass through each year.
You might be forgiven for thinking that tourists alone will be able to sustain a cab firms business but this isn’t the case. You need to make sure you have regular custom from the locals as well. Perhaps you’ve managed to land a contract with a hotel (or two) which means you get “first go” on anyone who is staying there and doesn’t have transport of their own. They might need a friendly face to ferry them about the city so they can go to business meetings, or take in the sights. It could also be that your cab drivers are the first in line for airport runs as well.
This is just one example of how you can ensure you get regular business all year round however; if you intend to expand your taxi business there is always going to be the question of advertising. After all, you won’t get extra business if prospective clients don’t know you’re there! This is where third party advertising can really help.
What Is Third Party Advertising?
This is actually a very clever idea. We’ve all seen cabs rushing about the city with stickers on their bumpers, plastic type billboards on top of the taxi and even signs that are illuminated from inside. All of these are what’s known as third party advertising and it can really help not just your business but others as well.
For instance, you can contact various businesses in your local area like restaurants, hotels, tour operating companies and a whole host of others that will benefit from having their name on your cab. If you think this is going to need the hard sell, think again! You have a very strong argument when talking to various other business owners in the area.
Think about it? The average taxi driver across the State of Florida who operates in the major cities is passing by an ever growing population each and every day. In an average month a cab driver
picture by flaoutdoor.com
Florida is a pretty big State so you would think there is plenty of business to go around if you own a taxi company. However, for those of you that don’t know, this is a highly competitive market! Cities like Orlando, Tampa, Miami and a host of others are all massive tourist attractions and many thousands of people pass through each year.
You might be forgiven for thinking that tourists alone will be able to sustain a cab firms business but this isn’t the case. You need to make sure you have regular custom from the locals as well. Perhaps you’ve managed to land a contract with a hotel (or two) which means you get “first go” on anyone who is staying there and doesn’t have transport of their own. They might need a friendly face to ferry them about the city so they can go to business meetings, or take in the sights. It could also be that your cab drivers are the first in line for airport runs as well.
This is just one example of how you can ensure you get regular business all year round however; if you intend to expand your taxi business there is always going to be the question of advertising. After all, you won’t get extra business if prospective clients don’t know you’re there! This is where third party advertising can really help.
What Is Third Party Advertising?
This is actually a very clever idea. We’ve all seen cabs rushing about the city with stickers on their bumpers, plastic type billboards on top of the taxi and even signs that are illuminated from inside. All of these are what’s known as third party advertising and it can really help not just your business but others as well.
For instance, you can contact various businesses in your local area like restaurants, hotels, tour operating companies and a whole host of others that will benefit from having their name on your cab. If you think this is going to need the hard sell, think again! You have a very strong argument when talking to various other business owners in the area.
Think about it? The average taxi driver across the State of Florida who operates in the major cities is passing by an ever growing population each and every day. In an average month a cab driver
