picture by Cagle,com
Does facebook manipulate likes?
I
recently took over managing an organization's fb account. Before me,
they were doing a pretty lack lustre job. Saying "Hi!" every other day
or posting memes that hardly related to their business.
On
the week that I took over, I started posting really great photos of
their product/property. Immediately post likes went up from 3/4 to 20-50
likes per post but page likes stayed stagnant. On the fourth day, I
posted a photo that went somewhat viral (200 likes, 64 shares.) The next
few days the page got 600 new likes.
Since then, I've continued posting great pics and info hoping for a repeat. The likes are creeping up slowly...3 a day or so.
My
questions: Is it possible or likely that facebook gave me a lot of
exposure that first week just to give me an addictive taste for likes?
Or is it more likely that that one early random post went viral and
nothing else since has been worthy?
Is
there social network theory that may explain the early jump. (e.g.
Given my graph and the strength of my brand, there is some baseline
number of likes that would be attained almost immediately once I
actually started trying with the page. But then I have to fight for
small increments in likes after that? I dunno sounds a little wonky but
there must be some math to this thing.
I
guess bottom line: I'm trying to figure out what's attainable and where
the goal posts lie - wondering how much I have to do to get there. If
I'm asking the wrong questions, please feel free to enlighten/redirect.
Thanks.
